- 2024 Gold Prize
- From Commercial & Exhibition
Zhen Club
Project Description
The Zhen Club offers a rich life experience to meet diverse enjoyment needs,
immersed in the elegant fragrance of white magnolia. It aims to immerse guests in
the beautiful and elegant atmosphere of old Shanghai. Located in the bustling
urban core, the Zhen Club developed by Ping An of China provides ultra-high-end
services for the elderly, catering to the needs of high-net-worth families. Featured
by the thread of Shanghai symbols, the design team has created a storytelling
space with a strong Shanghai charm.
The overall design incorporated the abstracted form of the urban context and the
lane culture of Shanghai. The spatial sequence of traditional residences was utilized
to organize various functions while offering varying scenes at every step through
progressive circulation routes with interspersed landscape art installations. The color
scheme of the space is rich and warm, with a brownish palette and various textures.
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Additionally, ornamental colors such as reddish brown, ivory color, and dark brown
have been extracted from the blooming white magnolia trees in the lanes to create
a coherent and elegant visual rhythm and style.
The urban living room for public socializing is flanked by colonnades and doors,
which form a subtle and elegant boundary, creating a peaceful atmosphere and
varying scenes at every step. The long circulation route connects sections with
unique cultural themes such as the brand display area, workshop, video gallery, and
health care center.
The goal is to build an "age-friendly city," and this project, as a benchmark for "City
Core Elderly Care," aims to provide innovative solutions for the future through
scenography and environment creation.
Textured materials, smart health systems, and atmosphere control tailored to the
physical and mental conditions of the elderly serve as age-appropriate elements in
the subtle visual transformation and symbolic interpretation, emphasizing the value
of design. The scale and aesthetics are also fundamental factors of design, which
are related to the essence of space, time, spirit and life, shaping a contemporary
lifestyle deeply rooted in the Eastern context yet adaptive globally.
Established by a team of designers who combine artistry with experience,
Nature Times Art Design provides a diverse range of services, including
boutique architectural design, interior design, furniture and furnishings. We
work closely with each client to understand and meet their requirements while
crafting distinctive design solutions that express the unique characteristics of
each project.
Our designs embody the essence of the East, using the philosophy of nature as
a source to create spaces that sit in harmony with their environment.
Approaching each project as a work of art, we draw inspiration from both
Eastern and Western elements, and constantly break away from tradition and
convention to create contemporary design concepts that are unique and
original.
