- 2023 Pioneer Prize
- From Cultural and Creative Product
Luna
Project Description
Designed for young group, Luna is a vintage lightweight electric motorcycle, the best choice for city commute and short travel.
Luna is inspired by the scooter in the classic film Roman Holiday starring Audrey Hepburn, a Vespa prototype two-wheeled motorcycle built from aircraft parts by aircraft designers employed by the Piaggio family in Italy. The design team restored the details in the Vespa utmost, the gentle round shape and the iconic round headlights. The elegant curve on the body gives a smooth visual feeling and the unique color scheme also creates both vintage and trendy fashion, meeting the aesthetic standards of young people.
In addition, the design team equipped Luna with independent-developed rare earth strong magneto, which has many advantages, such as efficient power conversion, lightweight motor and easy precise control, meeting the young group's need for strong power motors and creating a new category of electric motors.
The company was founded in 1998, the headquarters is located in China's electric vehicle strong plate Taizhou, Zhejiang Province, and the national 4A level scenic tourism area Changyu Aditongtian, near the mountains and rivers, beautiful scenery. Covers an area of 80 mu, is a research and development, production, sales as one of the electric motorcycle manufacturers. More than 900 employees, including research and development personnel and management personnel more than 70 people, testing and inspection personnel more than 50 people, more than 50 after-sales service personnel. After 20 years of operation, our company will achieve output value of 880 million yuan, sales volume of 990 million yuan and total profit and tax amount of 60 million yuan in 2020. Product distribution network to all parts of the country.
