IDPA Japan Design Award

2024 International Design Pioneer Award | Japan Tokyo

JW Marriott Hotel, Shenzhen Qianhai Snow World

by Zhuhai Huafa Properties Co., Ltd

Project Description

Shenzhen Qianhai Snow World aims to establish an "urban living room" in the Greater Bay Area, destined to become a new landmark in Shenzhen. Themed as the “Bay Area Polar Region, World Ice City,” it intends to blend recreation with luxury.
The multi-faceted development includes Asia's longest indoor ski slope (600m long), a premium 5 Star Hotel, a contemporary Mall, the innovative Funmix semi-outdoor Retail, and a state-of-the-art Diving Centre, catering to a diverse range of activities and interests. Situated in Shenzhen, in the heart of Northern Airport New Town, the site adjoins the picturesque Sea Rural Tourism Area, offering an idyllic setting for this multifaceted development. This location was chosen for its accessibility and scenic backdrop, perfect for a project aiming to be a recreational hub.
The location of the JW Marriott Hotel at the base of the ski slope was commended for its strategic thinking. This placement not only enhances the accessibility and convenience for visitors but also contributes to the cohesive layout of the development. The proximity of these facilities to each other fosters a synergistic relationship, enriching the overall visitor experience.
JW Marriott Hotel is thoughtfully located at the base of the ski slope, offering guests unparalleled convenience and access. This strategic positioning serves a dual purpose: firstly, it allows hotel guests to transition directly from their accommodations to the ski slope without the need to exit the building, providing a seamless and comfortable experience. Secondly, the hotel acts as a gateway entrance to the entire project, welcoming visitors into this magnificent development. Additionally, the hotel is designed to offer stunning panoramic views, with rooms and communal areas oriented to overlook the ski slope and the surrounding Greater Bay Area, providing guests with an immersive visual experience that connects them with both the excitement of the slope and the beauty of the greater bay area. The design of the hotel's façade blends harmoniously with the overall architectural language of the project. The clean and powerful vertical lines ensure a striking proportion of the tower, standing in contrast to the top of the ski slope at the northern and southern ends of the site, defining the overall skyline of the project. The vertical lines, arranged parallel along the standard floors of the tower, converge and blend into a larger line in the lobby area, further enhancing the transparency of the lobby. The façade of the tower gradually transitions at the crown, providing shading for the rooftop restaurant and bar while enveloping the core shaft and equipment on the roof

Zhuhai Huafa Properties Co., Ltd

Zhuhai Huafa Properties Co., Ltd. (abbreviation: Huafa Properties) is a platform company undertaking the real estate development sector of Huafa Group. It was established in 1992 and has national first-class real estate development qualifications. It was successfully listed on the Shanghai Stock Exchange in 2004. Since 2012, Huafa has fully implemented the development strategy of "Based at Zhuhai, evolved throughout the country, and explored overseas". In recent years, it has successfully deployed nearly 50 important cities of the Mainland, such as Beijing, Shanghai, Guangzhou, and Shenzhen, which formed a national strategic layout covering Zhuhai, South China, East China, North China and Beijing. Huafa has created more than 170 Boutique Habitat, serving more than 600,000 owners, and actively exploring Hong Kong, Macao and overseas markets, which has realized a magnificent turn from Zhuhai Huafa to China Huafa.

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