HENGJIU Clique Corporate Showroom

Chain drive is a transmission mode that transmits power and motion through the meshing of chain and sprocket, and is used in many fields such as steel, petroleum, electric power, grain and oil. This showroom is designed for HENGJIU Clique, one of the top ten global chain drive corporates founded in 1953, and aims to let visitors have a comprehensive understanding of the corporate culture, development and technical advantages in a limited time, perceive the corporate's products and technology, and understand its honor and vision in a fun and novel experience.
Based on the corporate positioning of “SRDI” (specialized, refinement, differential and innovation), the showroom is divided into three chapters (“improve permanently, be tempered thoroughly, accumulate steadily”) with the space theme of “endless refinement”. The chapters are implemented in three spatial areas, respectively focusing on the development path of HENGJIU Clique, the specialization of in-depth research in multiple subdivisions and the refinement of product technology. And the originally cold and monotonous chain is transformed into the key elements linking the three areas, which invisibly bonds the whole space and forms a chain of potential energy that extends and reshapes infinitely, running through the development history and future vision of the corporate, thus forming a complete narrative closed loop.
The color scheme of the entire showroom is mainly metallic gray and lead white, highlighting the modern aesthetics of simple and precise work. The huge internal hanging screen has a strong visual impact, which not only enriches the space level, but also gives the space a sense of transparency and lightness. The hanging screen echoes the edge structure of the ground booth, which simulates the meshing of chains and sprockets and creates a strong association with product attributes and functions. Through the customized exhibition idea, the diversified product application fields are restored into different "micro-scenes". Combined with the visible product entities and interactive experience settings, it allows the audience to efficiently understand the innovative exploration of HENGJIU Clique in diversified industries, and to personally experience its impact on their daily lives. In addition, combined with the honors on display, the chain and conveyor props, which echo the brand attributes of the company and the theme of the showroom, three-dimensionally interpret the professionalism and brand power of the corporate.