IDPA Japan Design Award

International Design Pioneer Award
International Design Pioneer Award

Hara Hachi Bun Me

by Jiangsu careSEEN home living Co.,Ltd.

Project Description

The "Hara Hachi Bun Me" pillow, as its name suggests, features an innovative design—filled to 80% with buckwheat hulls—meticulously crafted to optimize sleep quality. This unique filling approach effectively restricts the movement of the hulls, and allows users to finely tune the height from 4 to 12 centimeters by adjusting the hull distribution. Such adaptability ensures an ergonomic fit with the cervical spine, meeting diverse preferences for neck support and significantly alleviating pressure on the neck and shoulders. Moreover, the pillow caters to the widespread Asian preference for a firmer sleeping experience. When paired with an appropriate mattress, the buckwheat hulls within leverage their inherent firmness to enhance spinal support. This feature is particularly beneficial for those suffering from neck pain due to prolonged smartphone use or extensive desk work. Design ingenuity is also evident in material choice. The pillowcase boasts a four-layer composite structure, comprised of Coolish Skin fabric, high-resilience microfiber padding, and dual layers of hollow mesh. This combination delivers a refreshingly cool sensation, sumptuously soft and skin-friendly touch, and exceptional breathability. The Coolish Skin fabric stands out with its high Q-max rating of up to 0.27, making it especially ideal for summer use by effectively mitigating sweat during sleep. The high-resilience microfiber padding shields against irritations from the buckwheat hulls, such as prickling or itching. Harvested from the high-altitude Liangshan region of Sichuan Province, the premium buckwheat hulls improve air circulation with their microporous structure, keeping the pillow fresh, hygienic, and resistant to bacterial growth. The refreshing aroma of buckwheat hulls further aids in soothing users, helping them drift smoothly into sleep. Moreover, users can unzip the pillowcase for hassle-free washing and maintenance, and the buckwheat hulls inside can be sun-dried, ensuring that the pillow stays delightfully crisp and bouncy, just like new, over time.

Jiangsu careSEEN home living Co.,Ltd.

careSEEN is a collection of design, development, production and sales in one of the hotel style home textile enterprises and star hotels, careSEEN products also can not see the safety and perceived comfort as the first essence of relying on high standards of fabric custom services, careSEEN mother Group (Carnation) has cooperated with more than 100 well-known hotel brands in the world, and has obtained nearly 100 global landmark hotel recommendation letters such as Dubai Atlantis Hong Kong Ox Island Melbourne W Jerusalem Waldorf ABU Dhabi Ritz-Carlton, and has successively worked for Emirates Airlines Etihad Airlines Singapore Airlines As a member of the European Down Association EDFA and a global recycling standard GRS certified company, they have been committed to global animal protection and the sustainable development of the planet Since 2019, careSEEN has successively provided theme rooms and VIP car delivery gift linen customization services for luxury car brands such as Rolls Royce and Bentley. In 2022, careSEEN has become a gift brand recommended by WHA, the global hotel alliance.

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