IDPA Japan Design Award

Dolphin

by Jiangsu Yuyue Medical Equipment Co., Ltd

Project Description

As an innovator in the field of digital medical healthcare, Yuyue Medical has developed "Dolphin"—a dedicated brand IP character and positioned it as a family AI health agent. This IP character is integrated into Yuyue multi-parameter monitor devices, combined with an exclusive app to enable all-scenario health management.
Guided by the core philosophy of "Bring Warm and Human-centered Technology into Life", the IP character is designed with a dolphin-inspired anthropomorphic approach. It boasts a streamlined medical-white body accentuated by tech-blue visual elements, embodying an aesthetic that balances professional rigor and humanistic care. The digital glasses symbolize the AI agent's professional and precise capabilities powered by AI algorithms, the dynamic breathing AI emblem on the chest subtly signifies Yuyue's full entry into the era of AI intelligence, and the 45-degree gentle smile breaks away from the coldness associated with conventional medical devices.
Dolphin is integrated into Yuyue's smart device ecosystem, aided by a medical-grade AI-powered app for efficient multi-parameter monitoring, serving as a thoughtful AI health agent. It offers 24/7 complication early-warning services for chronic disease patients, establishes disease screening models for healthy groups, and creates cross-generational health data-sharing systems for family users. It also supports voice interaction for precise health consultation, building an integrated internet ecosystem of devices, IP, and services. Dolphin deeply integrates design aesthetics with practical functionality, establishing cross-cultural symbolic recognition through a standardized color system. This innovative IP design enjoys high emotional value and great commercial potential, setting an example for interactive design in medical technology.

Jiangsu Yuyue Medical Equipment Co., Ltd


Since its establishment in 1998, Yuyue Medical has adhered to the mission of "helping patients alleviate pain and helping doctors improve medical skills", and is committed to providing world leading medical device products and service solutions, including 10 medical and health fields such as respiratory treatment, diabetes management and in vitro diagnosis, infection control, and emergency rescue. Yuyue Medical has established 9 research and development centers and 7 production bases worldwide, serving over 300000 medical institutions and more than 90% of top tier hospitals in China, covering more than 100 countries and regions overseas, benefiting 300 million households worldwide.
The company takes it as its responsibility to "innovate and reshape medical devices". Through strong research and development capabilities and technological innovation capabilities, it professionally responds to the health management needs of doctors and patients, brings medical grade products and service solutions into families, actively implements the national strategy of "Healthy China 2030", helps people build a better quality of healthy life, and continues to promote the vigorous development of the medical and health industry.

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