- 2025 Pioneer Prize
- From Ropa interior funcional
Lift & Support Collagen Nursing Bra
Project Description
The Lift & Support Collagen Nursing Bra is tailored for pregnant and breastfeeding women, addressing the post-nursing breast shape changes and accommodating the nursing or pumping needs in multiple scenarios (at home, on the go, or in the workplace). With an innovative nursing clasp design and supportive structure, the bra offers a more convenient and comfortable wearing experience during pregnancy and breastfeeding periods while maintaining a lifted, shapely silhouette.
Unlike conventional bras with "8"-shaped hook-and-loop shoulder strap fasteners, the bra features upward-hooking nursing clasps that allow instant one-handed opening and closing, hugely improving the convenience during breastfeeding.
Besides, the bra pioneers an Air Smile Air Cushion, which adopts a sandwich soft support structure combined with flexible high-polymer elastic strips on the cup sides. This innovative dual-lift technology helps shape the perfect curves for breastfeeding women without compromising wearing comfort. The original 7D Thread Lifting Gel Strip 3.0 is integrated into the cups, offering a 23-degree vertical lifting support that elevates the bust line by up to 2 cm. The all-new Air Smile Air Cushion is extended to the side wings for an upward lift, which helps correct breast shape and reduce underarm fat accumulation. Moreover, the bra utilizes durable and eco-friendly LYCRA® high-elasticity yarn that rebounds in only 0.3s, adapting to the changing contours of the breasts during lactation and ensuring all-day wearing comfort and fit.
The fabric is infused with collagen fiber derived from deep-sea fish scales and skin, rich in various amino acids that help activate collagen production, thus moisturizing the skin and enhancing its elasticity. Combined with 20D ultra-fine nylon yarn and premium LYCRA® spandex fiber, the fabric is soft, stretchable, and skin-friendly, delivering a safe, healthy, and comfortable wearing experience. Additionally, the moisture-wicking fabric, paired with the cloud-feel breathable padding (breathability rate: 148mm/s), meets the special cooling needs during lactation.
The Lift & Support Collagen Nursing Bra addresses the core needs of breastfeeding women through advanced technology, redefining the standard of modern nursing bras. Furthermore, it empowers mothers with the confidence, grace, and strength to embrace their new chapter.
High-quality, hassle-free, and one-stop maternity and infant solutions
JQ, founded in 2011, has been dedicated to the maternal and infant industry for over twelve years. Through in-depth research on the parenting needs of global newborn families, JQ has integrated cutting-edge technologies with premium resources—from R&D and technological innovation to marketing and service— to provide high-quality, hassle-free, and one-stop maternity and infant solutions. It aims to bring global newborn families a more relaxed, more comfortable, and healthier pregnancy and postnatal experience with first-class mother and baby products and services.