- 2024 Silver Prize
- From Package Design
The HLJ Nine & Eighteen Natures of China
Project Description
The HLJ 9 &18 Natures of China is a collection of nutritional health products with high
nutritional value and excellent nourishing effects. This collection includes deer antler
slices, snow frogs, bear gall powder, and Tigers Blessing Health-preserving Wine. As a
precious local specialty of Heilongjiang, the vast forest and snow plain of the northern
part of China confers it the most previous nature and an exceptionally high nutritional
value. The key concept of the packaging design is to quickly and intuitively
communicate the product information. Each product is colored with a symbolic color
that fits its feature. The line sketch is a dominant pattern of the package and the visual
form of the product is delivered straightforwardly. The product name is written in
calligraphic version. The design technique is intended to communicate product
information to consumers in a simple and intuitive way, so user can readily get the
important information about the product features and keep it identifiable and
appealing. Provided with main color differences, the consistent design style gives this
collection a uniform visual effect, which in turn enhances the brand relevance and
identity
The HLJ 9 &18 Natures of China is a collection of nutritional health products with high nutritional value and excellent nourishing effects. This collection includes deer antler slices, snow frogs, bear gall powder, and Tigers Blessing Health-preserving Wine. As a precious local specialty of Heilongjiang, the vast forest and snow plain of the northern part of China confers it the most previous nature and an exceptionally high nutritional value. The key concept of the packaging design is to quickly and intuitively communicate the product information. Each product is colored with a symbolic color that fits its feature. The line sketch is a dominant pattern of the package and the visual form of the product is delivered straightforwardly. The product name is written in calligraphic version. The design technique is intended to communicate product information to consumers in a simple and intuitive way, so user can readily get the important information about the product features and keep it identifiable and appealing. Provided with main color differences, the consistent design style gives this collection a uniform visual effect, which in turn enhances the brand relevance and identity.
