Ture | Realm of Sincerity

The Japanese bread concept store is located in the Mixc of Shantou. Drawing inspiration from the brand concept of simplicity and ordinariness, the designer spiritualized physical space to offer consumers a slow-paced leisure space in the busy city.
The designer introduced the Japanese wabi-sabi home style into store design. The main materials including microcement and oak wood veneer, paired with the light colors, set the serene and simple tone for this project. The central circular island ensures the sale function of the bakery, and the open plan design brings the space better breathability and ventilation so that the functionality is consciously weakened to leave a more free experience space for customers. The beige (the color of wheat flour) walls adopt the beige travertine technology, the simple, rough and grainy surface of which is a metaphor for bread’s nature and earthiness. In this way, a pure visual effect is formed, whose combination with the crystal-clear light leads to the soft diffuse reflection, conveying the interest of the primordial slow pace to customers via the more layered light and shadow. As a light decoration, the surround floor lamp strip connects the beige walls and the microcement floor so as to achieve the consistent style of the space, further enabling users to be fully involved in leisure and relaxation.
The left wall for viewing different stages of flour fermentation acts as the spactial focus, which vividly replicates the ease and vitality of small stores in Japan; besides, such a visual expression gives a direct interaction with customers to naturally show the whole life of bread, bringing about warmth felt like family.