IDPA Japan Design Award

International Design Pioneer Award
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International Design Pioneer Award

Yuequan Yard

by ENG Design

Projet Description


Our client is a successful entrepreneur who is usually very busy. Our design plan is that even if the father only meets with the child for 5% of the time every week, we must create the same frame conditions, so that this 5% of the time can form a natural and effective communication between father and son, and it can also have a subtle influence on the pattern of the child. .
The "father-son relationship field" we created aims to increase the emotional resonance between father and son. As long as the father and son are at home, they will naturally sit together to communicate.

ENG Design


ENG Design, founded in 2008, has established regional companies in Beijing, Shanghai, Shenzhen, and Chongqing, and now has a design team of over 100 people. It provides creative space design for sales offices, model rooms, hotels, clubs, businesses, offices, etc., batch hardcover design and standardized research and development, brand strategy, product strategy (IP creation, format planning, etc.), marketing strategy and other strategic consulting. Over the years, it has maintained a good cooperative relationship with first-line brand developers, and has completed more than 200 design projects.

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