- 2022 Pioneer Prize
- From Architectural Design
Yangzhou yunhewan commercial renovation project
Projet Description
The Yangzhou yunhewan project is oriented to "business + culture + experience" to create a "24-hour living block", with 26 buildings and 18 terraces on both sides of the river. The unique planning and design fully shows the cultural and humanistic connotation of the Yangzhou canal. The project will create an open commercial block integrating bars, theme restaurants, literary and art stores, leisure and entertainment, hotels and other diversified business forms.
Different from ordinary commercial blocks, the project presents an open layout on both sides of the river, with unique buildings interwoven vertically and horizontally, low-density ecological combination and canal scenery, creating a unique style of commercial blocks with canal characteristics
Maitian Commercial Consulting Co., Ltd. is a service organization under maitian (Shenzhen) commercial holding company, which focuses on commercial real estate project consulting, planning and packaging, development planning, marketing strategy, space creativity, landscape design, and soft decoration. It is committed to creating a "chain" comprehensive service solution for China's commercial real estate. Founded in 2014, wheat field business is also the standing director unit of professional institutions such as "China purchase union" and "yingshang.com", and has won awards such as "best service institution", "Gold Award for best space design" and "Gold Award for best business atmosphere building" for successive years. Its customers include well-known commercial real estate companies such as China Resources Land, CapitaLand commercial, Wanda Group, Vanke commercial and Xinghe commercial, The service covers more than 30 provinces and cities in China and more than 200 commercial complexes.
Wheat field commercial design gathers more than 100 top design teams in China. Its business covers interior design, structural design, landscape design, lighting design, art display design, soft decoration design, logo system design, as well as equipment, HVAC, water, electricity, security and other aspects related to the project. The service fields involve commercial complexes, shopping centers and professional stores, especially in the renovation of old and old businesses and the creation of indoor and outdoor theme space and blocks.
Wheat field commercial design adheres to the commercial innovation concept of "liberating space, reshaping scene and activating operation". With the six traffic engines of "IP content + story, fashion + cross-border, emotion + scene, online + offline, diversification + multi economy, art + technology" as the core, it injects a strong driving force into the business.