IDPA Japan Design Award

International Design Pioneer Award
International Design Pioneer Award


by Guizhou Jiuyun Creative Product Cultural Development Co., LTD

Project Description

This is a cultural and creative product specially designed for Moutai dedicated to highlighting the profound historical and cultural characteristics of Moutai and better conveying the cultural connotation of the brand.
The design team uses a variety of design techniques to show the brewing process and cultural connotation of Moutai on the outer box. The sharp visual constract of the Danqing Blue from the logo and the Wheat Gold, the symbol of raw material, presents the extraordinary quality. The illustration on the box is taken from the natural wine-making environment of Moutai town, and the outer lines of the golden logo outline the raw materials, which shows the unique flavor of Moutai is created by natural.
The products inside the box draw inspiration from the three classic fragrances of Moutai, sauce fragrance, mellow fragrance and cellar bottom, and further reflect the collision and integration between Moutai as a cultural wine and traditional culture through the fragrance pen, the sauce notebook and the four-season bookmark closely related to cultrue.
To illustrate the concept, the sauce can be recogniazed by the fragrance and the wine is made by natural, the fragrance pen is designed to complement each other in the pen tip and pen holder. The pen tip structure symbolizes the raw material through retorting becomes nectar Moutai drops. The sauce fragrance spreads out when opened. There are landscape and curly moire on the pen holder, and the embellishment of iron line seal echoes three typical fragrances.
At the same time, the notebook with pictures outlines rich details related to the design theme, and the paper is environment-friendly and recycled which is made of distiller's lees to convey the brand's concept of environmental protection. In addition, the four-season bookmarks are inspired by 24 solar term song, presenting users with different brewing process in four seasons through the exquisite paintings adding noble and elegant texture to the product.

Guizhou Jiuyun Creative Product Cultural Development Co., LTD

Guizhou Jiuyun Creative Product Cultural Development Co., LTD. Founded in 2016, it is a comprehensive service company focusing on original design. Since its establishment, the company has been based on user experience as the core, following the development concept of "adhere to culture, innovative service". We hope to carry traditional culture with modern design language, and reflect the cultural core contained in products while expressing product attributes. Relying on strong creative product supply chain resources, the company provides customers with integrated solutions of product design, research and development, proofing, production, packaging and distribution services. The core business includes creative product development, cultural and creative gift design, brand image design, etc. At the same time, the company has provided cultural and creative gift development, design and production services for many times for China Tobacco, including Jiangsu, Sichuan, Fujian and Zhejiang. In addition, the company also has deep cooperation with Ruters, Nongfu Spring, Tencent, Huawei and other well-known brands, to provide professional, high-quality full-case design services for the major brands, with the design language to help the brand efficiently interpret and convey the brand concept, establish brand image.

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