IDPA Japan Design Award

2024 International Design Pioneer Award | Japan Tokyo
Days
Hours
Minutes

The HLJ Nine & Eighteen Natures of China

by HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Project Description


The HLJ 9 &18 Natures of China is a collection of nutritional health products with high nutritional value and excellent nourishing effects. This collection includes deer antler slices, snow frogs, bear gall powder, and Tigers Blessing Health-preserving Wine. As a precious local specialty of Heilongjiang, the vast forest and snow plain of the northern part of China confers it the most previous nature and an exceptionally high nutritional value. The key concept of the packaging design is to quickly and intuitively communicate the product information. Each product is colored with a symbolic color that fits its feature. The line sketch is a dominant pattern of the package and the visual form of the product is delivered straightforwardly. The product name is written in calligraphic version. The design technique is intended to communicate product information to consumers in a simple and intuitive way, so user can readily get the important information about the product features and keep it identifiable and appealing. Provided with main color differences, the consistent design style gives this collection a uniform visual effect, which in turn enhances the brand relevance and identity

HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.


The HLJ 9 &18 Natures of China is a collection of nutritional health products with high nutritional value and excellent nourishing effects. This collection includes deer antler slices, snow frogs, bear gall powder, and Tigers Blessing Health-preserving Wine. As a precious local specialty of Heilongjiang, the vast forest and snow plain of the northern part of China confers it the most previous nature and an exceptionally high nutritional value. The key concept of the packaging design is to quickly and intuitively communicate the product information. Each product is colored with a symbolic color that fits its feature. The line sketch is a dominant pattern of the package and the visual form of the product is delivered straightforwardly. The product name is written in calligraphic version. The design technique is intended to communicate product information to consumers in a simple and intuitive way, so user can readily get the important information about the product features and keep it identifiable and appealing. Provided with main color differences, the consistent design style gives this collection a uniform visual effect, which in turn enhances the brand relevance and identity.

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