IDPA Japan Design Award

International Design Pioneer Award
International Design Pioneer Award

RedDesign Shanghai

by Siqi Wong

Project Description

From Brand Strategy to New Porduct Developing, RedDESIGN provides various services including Brand positioning, Product Strategy, Packaging Design, and Communication Plan, helping Yoyic upgrading from「lactobacillus beverage brand」 to 「NO.1 Probiotic Brand in China」.
In 2023 we incubated new product 「Yoyic Changkuai」Probiotics Beverage, upgrading from single type of probiotic to multiple-probiotics formula. We took in charge of the project from concept-development to the final launch, achieving an impressive industry breakthrough.

Siqi Wong

As a brand design-consulting company that fully empowers brand strategy, RedDESIGN Shanghai operates 3 core business units: Brand Strategy&Design, Digital Marketing, and Commercial Space Design. Leading the FMCG industry by creative ideas,and working closely with clients as a partner concultant, RedDESIGN advocates active and efficient, valuable win-win philosophy.

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