IDPA Japan Design Award

International Design Pioneer Award
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International Design Pioneer Award

RED VICUTU Concept store

by Zhang Qi

Projet Description


RED VICUTU Concept Store: An Exploration of Future Show
Area: 200㎡
Space Design:Danny Zhang
RED VICUTU is a fashion clothing brand, the project introduces the concept of "future show", the effective combination of technology and aesthetics and offline retail, help the brand to tell the story behind the product better, presenting a free experience for consumers to explore the scene.
Display Device: The Story of the Future Show
The 360 ° Apparel Display Mechanism, located at the center of the space, remains the guardian of the space in this story about the future show.
The mechanical fog ring device, located above the rest area, a hazy feeling of smoke and metal ring of science fiction, will "show" the artistic atmosphere foil to the extreme.
Cultural Symbols: The Ultimate Expression of the Five Senses
In the design process, not only to extract brand LOGO elements, but also to focus on the visual, tactile, auditory and olfactory dimensions of the symbol language system to incubate the brand, leaving a mark in the user's mind to strengthen the brand memory.

Zhang Qi


He is currently the creative design professional manager of Beijing Gray Fashion Technology Co. , Ltd. . He has mature project experience and works in the fields of interior space, architectural space, art design and so on.
Major projects: Red Vicutu concept design, Jinan Henglong I. T & Aape Flagship Store Design, Taiwan Breeze Museum ONLY/Jack & Jones flagship store design,
Designer's concept: the essence of design is to solve the user's problems more effectively, rather than the pursuit of formal beauty.

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