IDPA Japan Design Award

Poly Tangim Model House

Poly Tangim Model House

by ENG Design

Projet Description


ENG Design takes "new luxuryism · life outlook" as the creative concept and cooperates with many home furnishing brands to create a new luxury living space in a way that is popular with the new generation of consumers and takes the opportunity to launch a new proposition of new luxuryism, which fully outlines the face of the ideal life for a new generation.
Located in Baohe District, Hefei City, the model room of Poly Tangim covers an area of 168㎡, targeting urban elites. The space takes design inspiration from Aston Martin sports cars, adhering to the concept of luxury but not flashy. Bring the essence of Aston Martin's temperament to Hefei, integrate it into the modern urban lifestyle, and create an ideal living environment with Aston Martin-style international service.

ENG Design


ENG Design, founded in 2008, has established regional companies in Beijing, Shanghai, Shenzhen, and Chongqing, and now has a design team of over 100 people. It provides creative space design for sales offices, model rooms, hotels, clubs, businesses, offices, etc., batch hardcover design and standardized research and development, brand strategy, product strategy (IP creation, format planning, etc.), marketing strategy and other strategic consulting. Over the years, it has maintained a good cooperative relationship with first-line brand developers, and has completed more than 200 design projects.