ORTAL fireplaces Showroom

Ortal Fireplaces is currently launching its iconic new showroom. Interior and product designer Shiri Shalom was chosen for the task. Shalom, who is identified in the media as "the designer in black" and many of her projects are characterized by the use of black, recently celebrated her fourth international award for showroom design. When we asked Shalom why he chose black, he explained, "Black is an element that absorbs light and therefore allows me to put the person at the center. When it comes to commercial design, black allows me to hide infrastructure and elements that are not related to the product itself, thus leveraging the product's sales potential. All of our lives, especially in Israel, are so intense and stressful, the search for excitement never stops. My role is to create an experience and raise the threshold of excitement, whether it's commercial or residential design. In the case of Ortal Fireplaces, it was clear that black would highlight the burning fire well." "The design concept for Ortal's new showroom deals with the movement of the flame, and the unique feeling of closeness that is created when a fireplace lights up and floods the room with warmth. It was important to me to combine Ortal's fireplaces in various presentation proposals that suit any design vision, while maintaining a uniform and clean design language. The dedicated showroom for architects and designers provides a host of new and unique details for solutions related to the technical installation of the fireplaces. One of the unique details I developed for the company is a hidden heat evacuation detail, which gives architects a minimalist solution to the technical requirements of the product. Upon entering the hall, you will be greeted by an element that looks like a round leaf that wraps around the fireplace hanging from the ceiling and creates curiosity to enter and discover the story that Ortal tells. A story of closeness and family.
Another element that enriches the design language of the hall is the element of discovery and concealment. At the impressive entrance to the hall, we will discover a floating concrete wall inside which lies Ortal's double-sided tunnel fireplace. The fireplace fits into the center of the concrete in the doorway that looks like it was taken from a demolition site. Thus, providing the initial, rooted experience of fire.
In the center of the display, a natural granite island will await you, chiseled in an amorphous shape and with a wild finish, inside which a bioethanol fireplace burner is planted. There you can lay out the house plans and customize the exact fireplace for you. From there, your eyes will wander to a mysterious space that peeks out - the electric fireplace room. This is a room that is completely black, from the floor, to the walls and to the ceiling, in the center of which is an opening in the shape of a flame. The walls of the room look as if they have opened like a book and reveal a new story, crafted by an artist in bent plaster.
From the electric fireplace room, you will discover the showroom's restroom space, in which stands a Canon sink - an amorphous porcelain layered sink with a geological appearance, which I designed especially for Ortal Fireplaces.
All the details of the frames that I designed for the hall - Ortal Fireplaces Company specially manufactured, in a meticulous process accompanied by the best engineers of the company, in a factory located here in Israel and exporting gas fireplaces all over the world. Among the details of the frames you will find a round bench, a stand and hood for a freestanding bioethanol fireplace and an iron bookcase hanging from the ceiling, above a fireplace, which was a complex engineering challenge.
As part of the work on the hall, great interest was generated from other companies who took part in the finishing of the place. We carried out a unique application of Tambour's willow plaster that gives the appearance of chiseled stone on the wall that displays the freestanding oak fireplaces.
Above Ortal's iconic Wilderness fireplace, porcelain cladding in a Bookmatch look from Infinity was applied.