IDPA Japan Design Award

NuoNuo Top

by Zhejiang Semir Garment Co.,Ltd.

Project Description

Designed to provide all-day, weightless comfort, the NuoNuo Top is a thermal base layer tailored for children's everyday activities and outdoor commutes in autumn and winter.
Addressing the bulkiness of traditional thermal wear, this lightweight thermal top allows children to move freely across various scenarios. The T/R double-sided knit fabric with inherent far-infrared warming properties continuously releases heat upon skin contact and effectively locks in body heat to enhance cold resistance. Its specialized double-sided knit construction integrates a smooth, anti-pilling outer surface and a brushed fleece inner layer, forming a thick insulating air barrier. This fabric delivers superior heat retention compared to ordinary single-sided fleece at the same thickness. One NuoNuo Top replaces a long-sleeve undershirt plus a thin sweater. Whether worn as a base layer or on its own, it offers both comfort and long-lasting warmth. Moreover, its fabric provides excellent elasticity with stable stretch and recovery, ensuring children run, jump, reach, and bend without restriction—perfectly matching their active nature.
Functionally, the cut is optimized based on children's movement patterns. The semi-zip contrast-color mock turtleneck collar allows for adjustable opening, balancing wind protection and breathability. Thumbhole cuffs keep wrists covered outdoors to block cold drafts. Raglan sleeves eliminate underarm friction and fit the body shape, while the slightly relaxed straight silhouette leaves ample room around the chest and abdomen, coordinating well with various outerwear.
Aesthetically, this top adopts a minimalist style in solid colors, featuring a small "COMFORT" lettering print on the chest. This transforms the core benefit into a clear visual cue, enabling parents to quickly grasp the top's functional value and making their purchasing decision easier.
The NuoNuo Top delivers a lightweight thermal base layer solution with a soft, skin-friendly feel, empowering children's free movement throughout autumn and winter.

Zhejiang Semir Garment Co.,Ltd.


ZHE JIANG SEMIR GARMENT CO.,LTD., founded in 1996, is a cross-industry comprehensive private enterprise with multi-brand garments as its mainline products. The company boasts two major clothing brands, Semir and Balabala, which are the leading brands in China's sportswear and children's garment industry respectively.

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