IDPA Japan Design Award


by Huizhou qinbei Shi Brand Planning Co., LTD

Projet Description

Drawing inspiration from the ice cream in summer, this product is the leading backpack style among the dessert series of the brand MYD, which features good storage performance and high convenience as well as anti-theft and waterproof properties.
The design of multiple compartments and 15 open-type pockets equips the product with the powerful function of storage so as to meet the needs of storing and conveniently carrying various articles for daily use. The velvet fabric is applied in the layer of the compartment for a laptop to effectively absorb shock and avoid bumps or scratches. Considering ease of access, the opening of the backpack can reach to an angle of 90 degrees for easy storage and tidying, with the zipper opening on the back of the product directly leading to the main compartment inside. The hidden anti-burst YKK zippers of the backpack and the anti-theft fastener on the back (the fastener and the zipper puller reinforcements are all made of cowhide) fully safeguard users’ property. The side of the backpack is designed with a hole for data cables so that the charging can be conveniently achieved without taking out power banks.
The high-elasticity 164T nylon wash twill adopted attains a waterproof level of grade 3.5, which is also highly resistant to wear, wrinkle, moth and corrosion; having both practicality and beauty, the soft and comforting macaron color schemes show a casual style of fashion under essential functions completely realized, satisfying users’ requirements of personalized expression.
Besides, the brand has participated in a public welfare project “Care for rural schoolchildren’s pursuit of science” initiated by China Foundation for Poverty Alleviation. The partial proceeds of the product will be used to buy toolboxes for donation to schools in the project and to invite science education experts and famous teachers for teacher training, which contributes to high-quality science education resources spread to rural primary schools.

Huizhou qinbei Shi Brand Planning Co., LTD

Founded in 20115, Huizhou qinbei Shi Brand Planning Co., LTD has accumulated rich experience in online sales for 7 years. As one of the first companies settled in TMALL, the company has successfully been an agent for famous brands such as Kalayang, TechLove and HOTSUIT, ranking high among sales agents in the fields of bags, medical devices and clothing. Also, it has established its own brands including MYD, Qinbeishi and TUYU. The diversified distribution channels like TMALL, JD, Wechat business, PDD, Aikucun, Xiaohongshu, Amazon, EABY, AliExpress, etc. shows this is a thriving comprehensive company integrating design, product development, sales and aftermarket.

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