Gu Zhiyuan Total Brand Design Package

Entered the advertising industry in 2000 and has been working ever since. With over 20 years of professional experience, he has accumulated abundant practical experience in brand building. He excels in full-case brand planning, brand image management, brand communication planning, brand digital marketing, etc.

Brands he has participated in and led include Jiangxiaobai, Meijian, Gangjiu, Huangjihuang, Fengwei, Anazaman, Skyworth, Lafang, KIKC Fashion Brand, Dongqi Supply Chain, Huofu E-commerce, Koolara Sports Shoes, Jiangshan Honey, Lianyungang Dasheng IP, Guyuan County Regional Public Brand, and so on.

2011-2018: Annual Planning Consultant for Milan Spring and Huangjihuang

2019: Joined Xiangxiangwozaigaosuni as Brand Project Director and served as Brand Ambassador for Jiangxiaobai

2021-2023: Responsible for the supporting work of the strategic development of Xiangxiangwozaigaosuni Group and co-founded Bangjue (Shenzhen) Brand Design Consulting Co., Ltd.

2024: Full-time Consultant of the Rural Revitalization Working Committee of China Commercial Joint-Stock Enterprise Economic Federation

2025: Contributed to rural revitalization by leading the planning, design and implementation of projects such as Guyuan County’s regional public brands “Guyuzhiyuan”, Guyuan Selection, Guyuan Flavor, and Guyiaoran Potato Noodles in Hebei Province