IDPA Japan Design Award

CHUEHFENG Hami melon wine

by Hu Yisong

Project Description

The packaging design of CHUEHFENG Hami melon wine integrates the regional culture of Hami City, Xinjiang Uygur Autonomous Region, and the product's sense of value, specifically created for the cultural imprints of the Silk Road. With the packaging as its carrier, the design conveys Silk Road culture and Western Regions characteristics, achieving a value upgrade from a local specialty wine to the "Pioneering Wine of Silk Road Culture".
It adopts green and eco-friendly materials as a whole and innovatively features a unique box-opening structure. After opening the bottle cap, the cap can be used independently as an incense holder, endowing the packaging with multi-functional attributes. Combined with intelligent labeling technology, this design not only undertakes cultural inheritance but also integrates modern science and technology with traditional products, presenting a high-quality and innovative packaging solution.

Hu Yisong
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