IDPA Japan Design Award

International Design Pioneer Award
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International Design Pioneer Award

EMOSENSE

by Shanghai Rapidesign Advertising Co., Ltd

Project Description


The audience’s feeling is prioritized by the presentation experience design firm EMOSENSE. EMOSENSE, which mimics the meaning of the English words emotion and sense, is defined as emotion and sense. In keeping with the speech’s topic, it tries to fulfill the event’s main objective by promoting collective action or decision-making with EMOSENSE, an audio-visual design that can evoke the audience’s emotional resonance. Its creative concept is to design sensibility with rationality. The technique of transferring the spoken scene's lens to the screen is reproduced by merging the English words “emotion” and “sense”, and the purer creative thoughts are presented through visual forms, breaking through the audience’s habitual visual cues and evoking emotional resonance. A portion of the English letters from the words Emotion and Sense were taken out for the design, and they were artistically placed to reach the ideal golden ratio. Ultimately, they formed the shape of the logo.
In order to evoke the audience’s emotional resonance and convey the emotional value of the brand’s inclusiveness and freedom, the auxiliary graphics employ the lens projection as the design concept and create an ambiance utilising various gradient colours. For example, the billboard in the subway station use blue-orange as the background color, projecting a blue-pink gradient, bringing a blurry but fashionable experience to consumers; the office space uses black as the background color, projecting a bright orange-blue gradient, allowing employees to work in a positive and warm, rigorous and serious working state; the speech scene uses a deep blue-purple gradient, which fully attracts audience’s attention, as if they were in the vast space.
In order to form a unity with the logo’s modeling structure, its English typeface is the is a modern sans-serif font (by using the breaking and positive & negative figure techniques, the typeface in the logo is concise, powerful and highly recognizable, reflecting the humanistic, open, soft, and conscious font temperament, bringing a different visual experience).

Shanghai Rapidesign Advertising Co., Ltd


Shanghai Rapidesign Advertising Co., Ltd. was established in 2007 and is a pioneer in China’s presentation industry, always focusing on high-end PPT design and training. It has provided PPT design and training services for Fortune 500 companies such as Huawei, Alibaba, Tencent, Xiaomi, SAIC, China Chemical Industry, China Aerospace and various government units for many years, helping more than 9,500 conferences with wonderful presentations and providing more than 1,000 corporate training sessions. The PPT business radiates at home and abroad. Since 2015, its annual revenue has exceeded RMB 10 million.
Rapidesign is committed to “making PPT with movie standards”, controlling the entire project with director thinking. From the initial content construction, planning, to visualization, animation storyboarding, art design, 3D modeling rendering and special effects production, every aspect is carefully polished to help customers present a presentation feast that touches people’s hearts and empowers their marketing events.

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