IDPA Japan Design Award

International Design Pioneer Award
International Design Pioneer Award

Design of district North Bund block 77 rental housing project


Project Description

The project base is located in Hongkou District, Shanghai. The number of guest rooms is 120, and the project area is 25,000 square meters. Building No. 1 has 23 floors and a building height of 91.05 meters; Building No. 2 has 19 floors and a building height of 62.45 meters. Featured spaces include: all-day dining restaurant, resident lounge, indoor swimming pool, audio-visual room, golf simulation room and fitness center, etc.
Inherit the essence of Shanghai-style culture, reproduce the experience of ark at sea, and create a high-end boutique hotel. The project integrates the unique regional characteristics of the North Bund into the hotel scheme design, thus forming a boutique hotel with design highlights exclusive to the North Bund. In addition, the project also applies the story of the North Bund area to the compilation of hotel stories, and proposes to understand the history of Jewish friends from the "window", bringing this beautiful story of the North Bund to every visitor.
Under the background of urban organic renewal, this project is for the North Bund Group to create a project that conforms to the overall development goals of "world-class reception hall" and "world-class waterfront area with global influence" proposed by the city plan. Complete supporting projects in the core area to provide services for high-end office workers.


Huajian Group East China Architectural Design and Research Institute (hereinafter referred to as: East China General Institute; English name ECADI) was first established in 1952 and is one of the first large state-owned architectural design consulting enterprises in New China. In 1999, it was restructured from East China Architectural Design and Research Institute to East China Architectural Design and Research Institute Co., Ltd. In 2016, it was restructured and renamed Huajian Group East China Architectural Design and Research Institute. It is a leading design company in Huajian Group engaged in major projects and high-end innovation fields. For more than 60 years, relying on strong technical strength and persistent innovation and development, East China General Institute has gradually developed into a famous architectural design enterprise based on the whole country and facing the world in the face of high-intensity international and domestic competition.
East China General Institute (ECADI) has always focused on the development orientation of "advanced international concepts and best Chinese practices", focusing on the front-end and high-end of the design consulting value chain, adhering to the concept of "Chinese design, international quality, and local service" to successfully create its own brand image . In general design control, whole-process consulting, super high-rise complexes, comprehensive transportation hubs, rail transit and three-dimensional cities, urban design, key cultural facilities, cultural tourism and characteristic towns, medical care and elderly care, industrial parks and central enterprise headquarters, conferences and exhibitions In many international design competitions in the fields of complex, historical building protection and existing building renewal, with international design concepts, creativity and quality control capabilities, a deep understanding of local customers and project needs, and a strong international team With the ability to integrate domestic technical resources and professional and efficient service management, we have completed a large number of challenging major engineering practices.
In recent years, the achievements of major projects of East China General Institute (ECADI) mainly include: National Convention and Exhibition Center (Shanghai), Hong Kong-Zhuhai-Macao Bridge Zhuhai and Macao Port Project, BRICS New Development Bank Headquarters Building, Mercedes-Benz Cultural Center, Shenzhen Evergrande Center, Wuhan Center, Tianjin Juilliard School of Music, Shanghai Grand Opera House, new site of CCTV, office building of the Organization Department of the Central Committee of the Communist Party of China, Shanghai Hongqiao Comprehensive Transportation Hub, Pudong International Airport terminal and satellite hall, Kunming Changshui International Airport reconstruction and expansion project, new terminal building in Urumqi North Terminal Area, Tianjin Chow Tai Fook Financial Center, Nanjing Jiangbei New District Financial City, Jiangsu Grand Theater, Mount Putuo Guanyin Cultural Park, etc.
East China General Institute (ECADI) adheres to the development strategy of "based in Shanghai, serving the whole country, and facing the world". In Shanghai, it undertakes the design tasks of many landmark buildings in Shanghai, and is a backbone enterprise in the construction of Shanghai's "five centers" and "four major brands"; in China, the East China General Institute has 17 branches and operates in 31 provinces and The municipality directly under the Central Government has landmark design works and is the vanguard of the country's urban and rural construction; overseas, the design works of the East China General Institute cover 23 countries and regions on the seven continents of the world.
East China General Institute (ECADI) has won more than a thousand awards including national, construction, provincial and municipal excellent design awards, excellent engineering awards, scientific and technological progress awards, and excellent standard designs, and has trained academicians and national design masters. Many outstanding experts and talents.

Scroll to Top