IDPA Japan Design Award

International Design Pioneer Award
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International Design Pioneer Award

COFCO·GRANDJOY FUTURE HERE, XI’AN

by Shenzhen L&A Design Holding Limited

Project Description


The project is located in Chang'an District, Xi'an City, Shaanxi Province, adjacent to the West Avenue, and bounded by Qingliang Mountain Forest Park on its northern side.
During the initial phase of design, the proposal has been injected with the dual connotations of “urban exhibition hall” and “art center”. Combining the project’s location and fully respecting the characteristics of the existing height difference, it was proposed to organically integrate the natural environment, site memories, and urban image. Creating a “double-gene” public exhibition hall, it not only represents the future urban image but also retains its aesthetics. And both futuristic elements and artistic sensibilities are presented.

Shenzhen L&A Design Holding Limited


L&A Group (Stock Code: 300949) was founded in Shekou, Shenzhen in 2001, and was listed on the Shenzhen Stock Exchange in 2021. Currently, the company has its headquarters in Shenzhen and operates 30 subsidiaries nationwide, with over 1000 professionals from all over the world. L&A Group is dedicated to its mission "To Create a Better Environment" and "To Breathe Life into the Space". It follows a development pattern of dual-wheel drive plus dual-engine, specifically through creative design and parent-child cultural tourism as the driving forces, and AIGC(Artificial Intelligence Generated Content) plus IP (Intellectual Property) as the engines of growth. L&A Group has become a new-aged brand operator in the cultural and tourism industry, driven by creative design, oriented towards operations, and supported by digital art and parent-child cultural tourism. The company's operational scope encompasses parent-child cultural tourism, digital technology, and innovative design fields, offering complete consulting services and comprehensive operational solutions for various contexts including urban regeneration, rural revitalization, and the development of cultural heritage cities.

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