IDPA Japan Design Award

2024 International Design Pioneer Award | Japan Tokyo
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BLU-PRO

by SHANGHAI FOREVER IMPORT&EXPORT CO.,LTD

Project Description


BLU-PRO is a trendy cross-riding electric bicycle with a unique geometric frame design. Its one-piece cast quadrilateral aluminum frame reduces welding, enhancing the frame's aesthetics. X-shaped headlights and ambient lights on both sides of the frame increase the vehicle's recognizability, enhancing safety during night rides. The detachable battery is convenient for portability and can charge your phone. Both front and rear racks are detachable. The seat height is adjustable to accommodate riders of different heights. The hollow section of the quadrilateral frame offers versatility, allowing for the installation of storage boxes, racks, and even dual batteries to increase range.

SHANGHAI FOREVER IMPORT&EXPORT CO.,LTD


Shanghai Forever Bicycle Company, founded in 1940 and named”Chang He”, is one of the earliest bicycle manufacturing plants in China.
In 2001, Zhonglu Group acquired the "FOREVER" brand, with Shanghai Forever Import and Export Co., Ltd. established as a wholly-owned subsidiary responsible for the import and export business of Forever bicycles. BLU, as a newly incubated sub-brand, focuses on breaking conventional bicycle design and leading the new trend of electric two-wheels.

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