IDPA Japan Design Award

SOHO–Soaring Loong With Splendors

by JIANGSU SOHO INTERNATIONAL GROUP CORP. / Xue Feng, Cheng Hongmei

Project Description

In this captivating illustration, a magnificent and resplendent soaring Loong gazes upon a technologically advanced digital sky. The Loong's vibrant scales, resembling flames of innovation, flow along its powerful form, symbolizing the company's forward-thinking and creativity. Surrounding the Loong are four key business sectors—trade, finance, culture, and health—each depicted as guardians, collectively shaping the enterprise's prosperous landscape.
The trade sector features scenes of goods exchange and maritime shipping, reflecting the dynamic flow of commerce. The finance sector showcases the trends in digital currency and financial technology, highlighting the company's adaptability in a fast-evolving market. The health sector emphasizes the importance of family care and well-being, while the cultural elements incorporate iconic stone carvings from Nanjing, symbolizing protection and regional heritage.
Central to the illustration are the main buildings of SOHO's headquarters, standing tall and forming a solid pyramid structure in the composition. This signifies the company's robust influence and prestigious position on the global stage. The arrangement portrays stability and strength, reinforcing the company's commitment to excellence and growth.
This illustration not only captures the ambitious spirit of the enterprise but also reflects its seamless integration with the digital age, fostering connections and collaborations across various domains worldwide. It serves as a powerful visual narrative of the company's vision and its limitless potential for future development. By merging the timeless symbolism of the Loong with modern technological elements, this design effectively communicates the dynamic synergy between tradition and innovation, inspiring confidence and admiration among stakeholders.
SOHO--Soaring Loong With Splendors encapsulates the essence of the company's mission and aspirations, offering a compelling representation of its diverse capabilities and strategic outlook. This artwork stands as a testament to the enterprise's unwavering dedication to progress and its role as a trailblazer in an ever-changing global landscape.

JIANGSU SOHO INTERNATIONAL GROUP CORP. / Xue Feng, Cheng Hongmei


Jiangsu SOHO Holding Group Corp. is a large state-owned sole proprietorship enterprise under the jurisdiction of Jiangsu Province. In July 2023, it underwent a restructuring and integration, incorporating resources from entities such as Jiangsu Overseas Group Corporation, High Hope International Group, and Skyrun International Group. The Group now oversees nearly 370 subsidiary enterprises, employs 20,000 staff, and achieves an annual revenue exceeding 100 billion RMB.
Positioned within the "dual circulation" strategic framework, the Group has established economic and trade cooperation with over 160 countries. It operates 25 China-Europe Railway Express routes across the province, covering nearly 80 stations in 26 Eurasian countries. In 2024, its import and export volume reached 11.7 billion USD, ranking among the top in the nation.
Deeply engaged in the integration of industry and finance, the Group holds controlling stakes in four domestic and overseas listed companies, including High Hope International Group (the first wholly listed state-owned enterprise in Jiangsu) and Holly Futures (the first A+H listed futures company in China). It also has a presence in various financial sectors such as securities, banking, and trusts, supporting trade and investment along the "Belt and Road" initiative.
With the objectives of ensuring the security of industrial chains and bolstering the real economy, the Group is committed to building a world-class enterprise with global competitiveness, thereby promoting the high-quality development of Jiangsu Province.

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