IDPA Japan Design Award

SHENZHEN LONGGANG WANDA PLAZA

by SHENZHEN WUXI DESIGN CONSULTANT CO.,LTD

Projet Description

Riding the tide of China’s socialization and accelerated pace of life along with challenges brought by the upheaval in 2020, an outdoor recreation means—“micro travel”, featuring close proximity, short time, leisure experience and relaxation—has seen an increasing popularity among urban population in the recent two years. Rather than traveling far away for sightseeing, young people increasingly prefer to visit nearby big cities on a short vacation and enjoy searching for something new and different from their usual places of residence in the similar urban planning and buildings. Amid this wave, Wanda Group keenly senses the new business opportunities. With a view to accommodating young people’s preferences and making “micro travel” more enjoyable, Wanda has launched a new concept of “the fourth-generation Wanda Plaza” in Longgang, Shenzhen through bold reform.
Leading the commercial plaza ecology, this project breaks new ground on the third-generation Wanda Plaza’s blending of indoor and outdoor pedestrian street and commercial building ecology. It is iteratively upgraded in innovation regarding scenario, technology and content, and added with functions of travel, culture, socialization and life, pursuing to imbue the concept of Wanda culture such as youth, growth, tolerance and future with more aspects of social life. This project features distinctive theme spaces like super-visual experience atrium called “Soaring High” and the romantic “Magpie Bridge” for visitors from afar, as well as a comprehensive sports hall of nearly 7,000 square meters and a children space of 20,000 square meters for visitors around. The strong comprehensive quality makes it an urban social complex that truly “explores consumer trends” and a revolutionary innovation for physical commerce.
Unlike the previous generations of Wanda Plaza built on flat ground, the “first fourth-generation Wanda Plaza” is a renovation project, which poses a major challenge in the design process in terms of how to better integrate the project’s interior effect with the existing building structure. For example, the structural space upgrade of the large atrium, the design of the grand escalator covering six storeys, and the effect design of the cantilevered structure of the 4-storey glass magpie bridge and side panels, and the stairs and pavilions in the fairyland all require professional cooperation and discussion between designers and structural engineers. By addressing these difficulties with the unremitting efforts of various sides, Longgang Wanda Plaza, Shenzhen is finally present with the most ideal and perfect visual effect.
The project’s business format is planned based on the four centers of tourism, culture, social and life. In this respect, designers abandon the uniform but tedious interior design of traditional commercial plazas and incorporate varied business ecology of each storey to boldly design their respective exclusive theme scenarios. The design goes from bottom to top, considers real to abstract elements from past to modern, and covers themes from earth to fairyland featuring childhood impression to future prospect. If strolling in a past commercial plaza is to read a read a report with the address in place and the standard bland, what Longgang Wanda Plaza presents to visitors are several art scrolls with distinctive scenes in unique style. The project breaks the operation idea of traditional commercial plazas and empowers them with a more far-reaching pattern and a more perfect ecology, taking a stable and powerful step towards the real sense of urban complex.

SHENZHEN WUXI DESIGN CONSULTANT CO.,LTD

WU·D深圳伍曦设计由一批热情执着、积极创新的设计精英于2009年在深圳创立,业务涉及商业建筑类、公共建筑类、商业综合体、主题街区类、酒店设计类、企业办公类、住宅地产类、品牌连锁类等。为客户提供室内设计、景观设计、配饰设计、灯光设计、美陈设计、标识设计;从概念、方案、施工图、现场跟进、工程施工等全过程设计服务。
公司自成立以来,秉着“勤勉忠恕”的企业精神,注重集体的力量和平台的发展,不断完善自我,所完成的各类型工程项目均受到了客户的一致好评,在业界赢得了良好的声誉,并荣获美国室内设计中文网中国室内设计企业百强第33位、中国榜单商业零售类第3位、中国建筑装饰协会最佳设计机构、深圳特区40周年•创新设计机构、中国设计品牌行业典范品牌机构、万达最佳内装设计团队、万达最佳主题街区设计团队、CBDA年度软装设计影响力企业等殊荣。是中国装饰协会会员单位、中购联购物中心发展委员会常务理事单位、高新技术企业单位。公司认为只有设计这个秘密武器才能给客户带极致的体验,让商业价值更大化。以“设计,让商业价值更大化”为公司核心设计理念,并对商业大空间有独到的见解,专业配合商业地产的各空间设计及工程施工,成熟的设计概念,科学的设计及施工流程,专业的服务态度是我们赢得广大房地产投资商认可的关键。
WU·D,以商业价值为思考起点,为商业价值赋能。

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