IDPA Japan Design Award



Project Description

Shanghai Urban Planning Exhibition Hall is a professional venue to display the achievements of urban planning and construction in China. As one of the four first-tier cities in China, it is also a national 4A-level tourist attraction, a national science education base, an international cultural exchange center in Shanghai, as well as an important publicity platform to showcase Shanghai's urban image and development achievements.
After more than a year of renewal and renovation, the much-anticipated Shanghai Urban Planning Museum has been reborn. The new exhibition focuses on the overall goal of "Shanghai 2035", fully utilizing new concepts, new technologies and new means to comprehensively interpret the renovate stage of Shanghai's development and present the city concept of Shanghai: a more warm and cultural city of humanity, a more dynamic and prosperous city of innovation, and a more resilient and sustainable city of ecology.
Located in the center of the exhibition hall, the stunning circular screen art installation "Shanghai Impression" uses two 60-degree dynamic screens and a 120-degree large screen to form a staggered trio of screens complementing the ground spread, forming a vivid "space-time window". The exhibition hall presents the six rounds of urban master planning in Shanghai since 1931. The “people's city” art installation directly opposite reflects the important concept given to Shanghai by the central government:
"City built by the people, City for the people."
The new exhibition of Shanghai Urban Planning Exhibition Hall focuses on global trends, implements national strategies and is based on Shanghai's reality. SilkRoad Visual interspersed with various display forms, and through high-tech technology and innovative expression to crafted for more than a year, with more than 100 multimedia films, 500 images and 90,000 words to depict the shape and color of the pavilion, shockingly presenting a city card with great exploration value and a sense of cultural weight.
As the first professional venue to showcase urban planning and urban development in China, the Shanghai Urban Planning Exhibition Hall has received more than 7.22 million visitors from China and abroad in the past 20 years since its opening. The Shanghai Urban Planning Exhibition Hall concentrates the past, present and future of Shanghai, and is an important window for citizens and visitors to understand Shanghai. It focuses on the visionary goals of urban development, records the vivid cases of Shanghai's urban construction and development, and reflects the trends of future urban development. Silk Road Visual is interspersed with a variety of display forms to create, through modern high-tech technology and innovative expression of craftsmanship for more than a year, to provide different types of citizens and visitors with rich and diverse content and experience. It allows visitors to better experience Shanghai's good environment for living, working, learning and visiting, and enhances the city's cohesion, attractiveness, creativity, competitiveness and influence.


SILKROAD VISUAL TECHNOLOGY CO.LTD(Ticker:300556) was founded in 2002 and is head quartered in Shenzhen China.As a animation and high-tech enterprise. SILKROAD VISUAL is ground-ed in visual technology and application industry focusing on Computer Graphics (hereafter referred to as"CG")application field With creativity as the core and market demand as the orientation. The Company utilizes CG technology for visual design and creation. Combining CG technology with art. And relies on long-term accumulated technical strength and forward-looking creative design capabilities to provide digital visual integrated services covering design visualization, digital marketing, exhibition and display business for clients in architecture,design,exhibition, advertising, animation, film, televi-sion, sports and entertainment industries.

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