Shanghai Huafa Guanlan Peninsula demonstration zone

Do not reject the crowd, leading The Times. Integrate Chinese and Western cultures, translate the old and new lifestyle and the innovative spirit of generations of Chinese into space design language, and create a new multi-functional Shanghai sales center.
Boundary melting, create multi-dimensional senses - break the stereotype of sales space, integrate into the surrounding business environment. The multi-dimensional sensory experience of light and shadow, landscape, smell, texture and sound, abandons the old way of exhibition, emphasizes the user's sense of experience and interaction, highlights the performance characteristics of brand products, and strengthens the internalized connection between the exhibition hall and the brand.
Drawing inspiration from urban streets and buildings, the design creates a smooth and rich public space experience. The contrast of black and white colors adds more visual layers. Virtual and real life, explore deep interactive space: as a carrier of lifestyle, the negotiation area space achieves three functions in the plane layout: trendy play - coffee - negotiation, to meet the multiple needs of the elite in the golden zone. Inheriting the elegance of Shanghai style East, echoing the theme of "Reading tide" in the cultural and creative area. Fashion continues in every space, creating an elegant and marked reading space.
With the goal of interpreting new experience, the functional area is linked with narrative structure, and the design vocabulary of Shanghai "Shanghai Oriental" is introduced to build a composite business scene. With a pioneering perspective and a unique carrier, it sets up a dialogue between the current life and the future sense of science and technology, collision infinite tension, and presents the course of change under the multidimensional space-time of Pudong.