- 2025 Pioneer Prize
- From Package Design
MEIJIAN Old Tree Green Plum Liqueur, 25%ABV 1.5L
Project Description
The liquor packaging design integrates traditional aesthetics with modern eco-friendly concepts. It is themed around the plum blossoms to deliver a brand image featuring tenacity and elegance. The design draws inspiration from the sight of plum blossoms blooming all by themselves in the bitter winter, which symbolizes an unyielding spirit. The packaging cleverly merges this natural beauty with the "Meiping Vase" shape that has classical artistic value in China.
The bottle body is crafted from ceramic materials characterized by smooth lines and elegant shapes. This design originates from ancient wine-container and is an art form in itself. Additionally, by using the blank-leaving technique, it blends the natural base color of the ceramic with the delicate plum-blossom pattern, thus presenting the seamless integration of traditional painting art and modern design.
Regarding material selection, the packaging attaches importance to environmental protection and sustainability. The outer box is crafted from renewable wood, eco-friendly and durable for collectors' long-term preservation. The ceramic bottle body is made by traditional craftsmanship, contributing to permanent storage without causing any environmental impact.
Jiangji Distillery, a sorghum liquor-making enterprise under Jiangxiaobai Liquor Co., Ltd., has nearly 67 hectares of production infrastructure and a thousand hectares of farmland. It has integrated these resources to form a natural liquor-making ecological area which has representative significance in Chongqing. Jiangji Distillery has built a pillar brand duo composed of Jiangxiaobai and Meijian, which have achieved leading positions in the two categories of light-aroma Chinese Baijiu and green plum liqueur respectively in China.
The distillery covers a total area of 50 hectares, with an annual distillation capacity of 60,000 tons and aged liquor storage capacity of 100,000 tons per year. Its product lineup includes Jiangxiaobai Chinese Baijiu, Guolifang fruit-flavored liqueurs, Meijian green plum liqueur, Mise rice wine, and other alcoholic drink categories, which covers over 40 products. These products have penetrated into most county-level administrative regions in China and exported to 37 countries and regions. The products from Jiangji Distillery have won more than 260 awards from the prestigious world-class spirits competitions, earning global recognition for Chongqing's high-quality products.
