MASTER CHEN HOT-POT Catering Space Design

How to express the smoke and fire in the market, and at the same time express the sense of quality pursued by the Chen Duck Intestine brand, this is the designer's biggest challenge when receiving this project. So the designer began to look through various materials, consult the graphic memory of the life scene in old Chongqing, recall the relationship between the street and the roadside place produced by the old hot pot, and gradually build the sense of the old hot pot in his heart, which needs to be lively and local. So we began to create the architectural spatial relationship of old Chongqing on the facade, respect the architectural texture of the traditional houses in eastern Sichuan, the use of gables and eaves, and increase the relationship between many doors, windows, stalls, and pavements. From the old photos, you can see that there are many billboards, light box signs, handwritings, etc. in the old Chongqing neighborhood. The designer selected the door plaque as the expression vector throughout the entire space. "Nanping Xiangguan", "Yudu Winery", "Chongqing Hechuan General Store", "Hongen Temple Park", "Hongyadong Ice Powder". Inject the brand’s attitude towards culture, hot pot, and cultural attributes that the brand wants to export. The warm lanterns add a sense of streamline to the active line of the space and bring a sense of immersion. The most important thing is the brand's iconic color, the use of Hermès orange.
From the entrance, the stairwell, to the top surface of the island, to the edge of the card seat, to the echo of the color of the service cabinet door and so on. The use of each space makes the whole space not only has the contemporary character of the national trend, but also has the fashion character that the brand wants to express.