IDPA Japan Design Award

LUKA WANDER Chengdu SKP Store

by THIRTY NINE

Project Description

Ease and comfort represent a steady yet free state of life.
A youthful and vibrant lifestyle brand, LUKA WANDER encourages people to embrace modern life with a relaxed mindset, expressing individuality in comfort and discovering texture in minimalism. Centered on its core philosophy, the Chengdu SKP store integrates structural aesthetics, refined materials and futuristic elements, creating an immersive retail space with warm emotion, premium experience and high brand recognition.
The design takes triangular geometry as the core structural element. The triangle’s inherent stability and supportive power run through the facades, display frames and wall lines, forming a neat and balanced spatial order. This structural stability brings reassuring psychological relaxation rather than heaviness or rigidity. The brand’s core comfort is not rootless freedom, but ease supported by solid structure. The certainty of space echoes the lightness of lifestyle, offering customers an enveloping, soothing and comfortable immersive experience.
Based on the stable structural framework, the space adopts soft futuristic design languages, including rounded corners, streamlined volumes, luminous installations and delicate linear lighting, forming a light and avant-garde visual effect. Suspended displays, luminous boundaries, gentle blue-and-white tones and cabin-style spatial nodes build an imaginative futuristic scene. Adopting warm futurism instead of cold technology, the space interprets LUKA WANDER’s continuous exploration of future lifestyles and persistent brand evolution. The youthful and forward-looking design resonates with young consumers, conveying an attitude of curiosity, freedom and openness to the future.
The space is dominated by low-saturation cream white and misty light blue with soft stone textures, presenting a clean, light and breathable visual tone. Light blue calms emotions and highlights the brand’s relaxed temperament. The combination of rigid stone texture and soft wrapping materials creates rich tactile layers and premium quality. The collision of firm structure and gentle materials injects warmth into orderly futuristic space, building a soothing and pleasant emotional atmosphere.
More than a simple commodity display space, the store serves as an intuitive experiential carrier of the brand’s lifestyle. The open layout, lightweight furnishings and reserved blank space eliminate commercial oppression and present a free and relaxed visiting rhythm. Instead of forced consumption guidance, the space creates an immersive futuristic lifestyle scene, turning the brand’s concept of “ease and comfort” into tangible spatial emotion and sensory experience.
LUKA WANDER focuses on a youthful, relaxed and comfortable lifestyle. Centered on brand spirit, the Chengdu SKP store integrates structure, materials and futuristic aesthetics to build a stable, free and tender avant-garde experiential space. With triangular geometry as the core, the space delivers solid security and orderly rhythm, interpreting relaxation based on steadiness. Streamlined outlines, luminous details and technological elements endow the space with youthful vitality and forward-looking imagination. The soft color palette and delicate materials balance structural power and spatial warmth, combining rational order with emotional texture. LUKA WANDER conveys a pure life philosophy: embrace relaxation in stability, and embrace the future in comfort.

THIRTY NINE

Founded in Shanghai in 2021, THIRTYNINE is an innovative spatial design studio dedicated to the full lifecycle of commercial design. Guided by a core philosophy of sustainability, we are committed to creating exceptional spaces that balance futuristic vision with social responsibility. Inspired by the “immortal” spirit of the Turritopsis dohrnii (the immortal jellyfish), THIRTYNINE strives to empower global innovation through continuous self-evolution.

With the mission to “create more memories for the world through design,” our goal is to enable every consumer to build unique memories within commercial spaces, fostering deeper connections with brands. From bakeries, dining, and tea houses to retail, THIRTYNINE has steadily expanded its portfolio. We serve top-tier global brands, consistently leading the industry with outstanding quality and innovation.

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