Longrich Snake Oil Series Hand Cream

The packaging created by the Qi design team for the Longliqi snake oil series hand cream is inspired by "text" and uses a unique "word making" technique to create significant differentiation, profound memory points, and generate a wide range of topics, thereby helping the brand stand out among numerous competitors.
This hand cream series has four distinct categories: "Super Burning", "Adversity Blooming", "Blunt Power and Freedom", and "Tough Joint Flowing Light". Each series corresponds to the true story behind an amateur spokesperson, and the different personality traits carried by these stories have become the creative cornerstone of this design.
Specially designed characters combine category keywords to form a new 'Chinese character'. Having uniqueness while also easily distinguishing the original characters. Compared to traditional textual expressions, creative combination characters often leave a deeper impression on consumers, thereby increasing brand awareness, inspiring users to take photos and share them on social media, forming a word-of-mouth effect, and further expanding the brand's influence.
By analyzing the personality traits represented by each series, design and extract the most representative visual elements from them. For example, the "Super Flame" series selects the red color of the flame; The "Adversity Blooms" series selects pink flowers; The "Blunt Force and Freedom" series selects the blue color of water waves; The "Tough Knot Flowing Light" series selects the green color of bamboo joints. These basic colors intuitively reflect the spiritual core of each series, and are extended and enriched through auxiliary colors, ultimately forming a flowing gradient color that enhances the visual appeal and artistic appeal of the packaging.
By combining color selection based on personality group analysis with creative character design, the brand image's intuitiveness and infectiousness are enhanced. Enable target consumers to feel the emotional resonance conveyed by the product in a timely manner, achieving a deep connection between the brand and consumers.