Lifestyle Core Hotel T25

LIFESTYLE CORE HOTEL T25 is an art-driven lifestyle hotel located in Miyazaki, Japan, designed as a place where guests can rediscover personal taste, emotion, and cultural identity. The name “T25” stands for “Territory 25,” symbolizing a creative base for exploring the local atmosphere and lifestyle of Miyazaki.
The design concept, “Artful Kitsch in a Raw Urban Void,” is based on the coexistence of incompleteness and emotional richness. Rather than pursuing conventional luxury, the project embraces the rawness of the existing structure by exposing concrete, unfinished textures, and structural elements, then layering them with artistic interventions, atmospheric lighting, and translucent green glass. Industrial materials and brutalist textures are contrasted with playful, cinematic, and slightly surreal details, creating an immersive environment that feels somewhere between a gallery, urban hideout, and cultural sanctuary.
A signature translucent “T25 Green” appears throughout the space, introducing ambiguity, depth, and imagination while softening the rigid architectural shell. More than simply a hotel, T25 was conceived as a cultural hub where art, music, food, and local experiences intersect. Through its unconventional spatial composition and emotionally charged atmosphere, the project proposes a new form of hospitality — one that values individuality, memory, and cultural immersion over standardized luxury.