- 2026 Top 10 Designer Prize
- From top 10 character
Langjiu — Cave Heaven Awe-Inspiring
Project Description
Design Philosophy
The design philosophy of this product, "Cave Heaven: Awe-Inspiring, Eternal Storage of Maotai-Flavor Liquor", is deeply rooted in the unique "cave storage of liquor" culture of Langjiu Manor. It aims to convey Langjiu's profound cultural heritage and outstanding pursuit of quality to consumers through every carefully crafted detail.
The core theme of the "Cave Heaven: Awe-Inspiring" product is "Awe-Inspiring", which implies that the beauty of the scenery of liquor stored in caves at Langjiu Manor is truly breathtaking.
Overall Design
The charm of the vessel shape design takes special reference from the shape of the most precious wine jars used for cave-stored liquor in Langjiu Manor. The overall design is simple yet grand: it not only retains the charm of traditional wine jars, but also incorporates modern aesthetic elements of colors and lines, endowing the product with both classical beauty and a sense of fashion.
Outer Box Design
The ingenuity of the wine box design lies in its resemblance to a miniature cave landscape. The box body adopts special craftsmanship to simulate the rock textures and light-and-shadow effects inside a cave, allowing people to feel as if they are stepping into a mysterious and serene cave the moment they open the box. The wine jar is safely placed inside, blending seamlessly with the surrounding "rock" details, which perfectly interprets the harmonious artistic conception of "wine stored in the Cave Heaven".
For the beauty of natural integration, the top of the box skillfully incorporates the element of Tianbao Peak (a landmark of Langjiu Manor), realistically presenting the artistic conception of mountains and rivers shrouded in mist around the cave-stored liquor areas of Langjiu Manor. This implies that the cave-stored liquor has been baptized by the power of nature and absorbed the essence of heaven and earth. Looking at the box as a whole, it not only embodies the unique charm of cave-stored liquor, but also demonstrates Langjiu Manor’s reverence and respect for nature.
Cap Design
The cap design adopts part of the "Jin Zun Bao" shape (a specific traditional-style design) for the outer lid. This design not only fulfills the practical function of a wine bowl (for drinking) but also, when paired with the cork-style inner lid, better recreates the opening method of earthen jar-stored liquor—bringing consumers a sense of ritual with a "Cave Heaven"-like sense of novelty when opening the bottle.
The magnetic-attraction type outer lid endows the product with a stronger sense of modern technology. While showcasing the tradition of earthen jar-stored liquor, it also adds an opening experience infused with a sense of modern technology.
Element Application
The hollowed-out earthen jar bottle shape is ingeniously combined with the element of solar term scale marks. The surface of the wine bottle has undergone fine polishing and fi