High Beauty Pro – Beijing First Store

The first offline store of HBP is located in Wukesong Wanda Plaza, Beijing. As a benchmark project for Beijing's urban renewal, Wukesong Wanda Plaza is positioned as a "hyper-sensory art hub" that integrates art and technology, striving to create a new center for urban social interaction. The brand hopes to present the uniqueness of HBP's first store as a core business format on the 5th floor of the plaza in this updated venue.
Based on a deep understanding of the brand's core and products, the design team broke the boundaries of traditional beauty industry spaces. In the nearly 600 square meter multi-functional space, with beauty services as the core, coffee social interaction as the link, and product display as the extension, they created a "one-stop beauty experience." Customers prolong their stay and increase consumption conversion through the immersive closed-loop flow line of beauty care → resting and coffee tasting → product exploration. In terms of visual output and tactile sensation, the overall atmosphere is direct and precise: The HBP space, delicate and translucent like skin, with a gentle texture.