IDPA Japan Design Award

HIDEMI Flagship

by ONOAA STUDIO

Project Description

The HIDEMI Flagship store, located in Shanghai's Wutong District, blends urban rawness with serene warmth. Designed by ONOAA STUDIO, the space features a street-facing showroom, an internal garden, and an adjacent bungalow. Inspired by the brand’s essence, the design centers around a semi-circular arc, with materials like travertine, raw wood veneer, and stainless steel. The space evokes a rhythmic flow of time, harmonizing the city’s energy with a tranquil atmosphere. It embodies HIDEMI’s vision of a home that is both grounded and free, a tangible melody in an urban setting.

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