Gucheng Group Headquarters Office

This case is a 4200-party headquarters group office design project, the designer will simplify and aesthetic, clear and obscured, real and illusory multi-dimensional complementarity, focus on excavation, innovation and transformation. Through the analysis and reconstruction of "corporate culture", "corporate form", and other elements, a space with scenarios and temperatures is created.
Construct creative visual spaces in multi-complex structures. The office area not only reflects the personality of the design industry, but also fully expresses its own cultural and aesthetic values.
Yueshan River, watching the sun and the moon: The project of this scheme is located in Baiyun District, Guangzhou, and the specific location is located at the intersection of Yunhe Avenue and Guangcong Highway. It is bordered by Baiyun Mountain to the east and Liuxi River to the west.
Many spaces in the project adopt local culture and corporate culture, such as Tianyuan Place, the concept of "Tianyuan Place" first originated from the ancient Chinese people's initial understanding of the universe and earth, and later developed into an important idea of traditional Chinese culture. The cosmic schema of the "Round Place" has a very meaningful formal beauty and artistic beauty, which runs through the conceptual layout, architectural components and styles of the building.
The sand table area / extracted a form of the sky dome, and the form is applied to the space to make the space have a sense of enclosure. The elevated sand table area forms a spatial relationship with the area shrouded in the sky dome, allowing the viewer to completely immerse themselves in it, forming an incomparable aesthetic scene.
The lobby reception area / the space uses more elements of the enterprise group LOGO in the design, and some lines full of corporate culture are applied to the space, so that the space is full of corporate culture!
The multi-purpose area/uses a collision of various materials, gradient glass, wood finish, gray wall paint, gray brick, harmony of proportions from the color of the material, and the texture of the material itself to create a sense of atmosphere in the space. And part of the ground elevation divides the entire space into a new realm, not only from the material design, but also from the shape of the change of design, so that the space becomes flexible and smooth.
The common office area/overall adopts modern and simple style lines, making the space smooth and transparent, adding an atmospheric book bar to the common office area, soothing a sense of tension in the office area, and making the whole space coordinated.
In other spaces, the "corporate red" with high brightness is introduced into the office, giving people a cordial visual effect, thereby creating an artistic conception, making the space less restrained, more creative and interesting.