- 2022 Silver Prize
- From Commercial & Exhibition
Guangzhou heshenghui commercial space theme block design project
Projet Description
Guangzhou heshenghui is located at chuangxiang Road, Zengcheng, Guangzhou, above Guangdong, Hong Kong and Macao Bay area, and at the intersection of Xinxin Avenue and chuangxiang Road, covering a population of 500000 within 5km. The project covers shopping centers, Grade A office buildings, five-star hotels, and international entrepreneurship centers, with a total construction area of 310000 square meters, a commercial area of 138000 m, two underground floors and three above ground floors, and is positioned as "the first pan entertainment and fashion complex in South China".
Guangzhou is also one of the cities that started the night economy earlier in China. It has an excellent business gene and has always been known as the "city that never sleeps". Based on this background, the project improves the brand image by extracting exclusive symbols, combing the project and brand, and combining logo design. At the same time, it has unified the overall style of the commercial space and the characteristics of each district, improved the problems of the original single moving line through the creation of multiple economic points, and brought the first "deep immersion" changeable scene theme block to Guangzhou East.
Maitian Commercial Consulting Co., Ltd. is a service organization under maitian (Shenzhen) commercial holding company, which focuses on commercial real estate project consulting, planning and packaging, development planning, marketing strategy, space creativity, landscape design, and soft decoration. It is committed to creating a "chain" comprehensive service solution for China's commercial real estate. Founded in 2014, wheat field business is also the standing director unit of professional institutions such as "China purchase union" and "yingshang.com", and has won awards such as "best service institution", "Gold Award for best space design" and "Gold Award for best business atmosphere building" for successive years. Its customers include well-known commercial real estate companies such as China Resources Land, CapitaLand commercial, Wanda Group, Vanke commercial and Xinghe commercial, The service covers more than 30 provinces and cities in China and more than 200 commercial complexes.
Wheat field commercial design gathers more than 100 top design teams in China. Its business covers interior design, structural design, landscape design, lighting design, art display design, soft decoration design, logo system design, as well as equipment, HVAC, water, electricity, security and other aspects related to the project. The service fields involve commercial complexes, shopping centers and professional stores, especially in the renovation of old and old businesses and the creation of indoor and outdoor theme space and blocks.
Wheat field commercial design adheres to the commercial innovation concept of "liberating space, reshaping scene and activating operation". With the six traffic engines of "IP content + story, fashion + cross-border, emotion + scene, online + offline, diversification + multi economy, art + technology" as the core, it injects a strong driving force into the business.