- 2025 Prize
- From top 100 characters
Design of the Upgrading and Renovation Project for Gaogou Liquor Intangible Cultural Heritage
Project Description
The Gaogou Liquor Intangible Cultural Heritage Protection Area is located in the central area of the famous liquor town of Gaogou , and the core area of the tourist attraction of the Jinshiyuan Group.The overall improvement of the intangible cultural heritage protection zone is a gift from the Jinshiyuan Group to celebrate the 80th anniversary of the establishment of the party membership fee factory.
By combing through the millennium long history of Gaogou liquor, we plan the Gaogou brand history line and the brewing intangible cultural heritage skill line, and perceive the life tension of Gaogou wine culture in multiple dimensions; Exploring the operation mode of the flow era, we plan the immersive cultural theme block of the antique city to create a model of industrial tourism integrating business, culture and tourism.
Based on a deep reflection on the integration of baijiu and tourism, we integrate immersive experiences, scenario-based exploration, themed commercial activities, and participatory performances to promote the dissemination of baijiu fate culture, attract traffic and expand customer base; build a cultural and tourism ecosystem centered on the intangible heritage of Gaohe liquor to enhance the sustainable development of Jinshiyuan Scenic Area and achieve the integration of industry and town to drive revitalization.
Xu Xiangting graduated from the Department of Arts and Crafts at Nanjing University of Arts/Architecture and Landscape at the University of Wales/Cultural and Creative Planning at the University of Nottingham;
Over the past 20 years in the industry, we have designed and implemented exhibition halls with a total value of over 1.8 billion RMB, earning us the title of "the backbone of the East China exhibition industry". Our works mainly focus on public buildings and comprehensive exhibition halls, and we are adept at combining innovative shapes, new materials, and cutting-edge multimedia interactions to create diverse exhibition forms. With years of rich industry experience and life experience, we have participated in the design of various types of works across different fields.
The design works have won more than 20 gold awards in domestic and foreign design, architectural decoration, exhibition and display categories, such as the Golden Eagle Award and the Huading Award from 2017 to 2023. The implemented works have won domestic provincial, municipal and district quality engineering awards
Winner of the 2017-2020 China Architecture Decoration Design Award, 2020 APSDA Asia Pacific Space Design Annual Space Art Master, 2019 China Interior Architecture Design Leading Figure, 2019-2023 China Exhibition Industry Creative Competition Judge, 2020 China Top 10 Architectural Decoration Designers, 2020 China Top 10 Exhibition Space Designers, 2022 Excellent Digital Media Designer, Shenzhen Municipal Government Futian District Specially Appointed Expert Consultant, Expert Consultant of China Decoration Association Professional Skills Appraisal Committee, etc;
