IDPA Japan Design Award

Design of Shenxianju Leyu B & B Hotel

by IMAGIN CREATIVE DESIGN

Projet Description

After being in the hustle and bustle for a long time, people always have a deep yearning for nature. This is a kind of sentiment, which comes from the love of life, the attachment to the original heart, the desire for freedom, and even the pursuit of "useless" non-necessities. Our new project, Leyu Homestay, is transformed from a ruined farm house. It is located in the center of the 5A-level scenic spot "Shenxianju", with the taste of ink painting from the south of the Yangtze River. Upon first receiving the commission, the designer learned that the farm house has a history of more than ten years. It has been vacant for many years, the structure is chaotic and simple, and the construction is inconvenient. It is very challenging to build a home here. After many communications, the designer was touched by the determination of the owner, and at the same time believed that the challenge was also an opportunity. The designer respects and treats the local culture with care. After combining the owner's demands, he decided to seek a balance between the reconstruction of the old house and the space innovation, so that the building can grow harmoniously in a modern sense without becoming tacky.

IMAGIN CREATIVE DESIGN

象内设计成立于2014年,位于浙江杭州。是一家具备国际视野的品牌全案创意设计研究机构,聚合产业顶尖商业营销、创意的智力人才。自成立以来,象内IMAGIN屡次斩获国际大奖,在长三角、珠三角、京津冀等地的50多个城市留下了匠心之作。
拥有象内文化创意有限公司、达岸品牌管理有限公司、美作装饰工程有限公司,为客户提供品牌策划、视觉创意、空间打造、工程落地的一站式服务链条,是国内细分行业品牌整体解决方案设计的领跑者。