- 2026 Pioneer Prize
- From Cultural and Creative Product
Bring some fortune wine
Project Description
Bring Some Fortune Wine is an innovative work that breaks away from the traditional stereotype of prioritizing liquor over packaging. With the vision of making sauce‑flavor spirits the most stylish gift, it deeply integrates auspicious symbols from traditional Chinese culture with contemporary toy art aesthetics. Against the backdrop of the 2026 Chinese Year of the Horse, this wine centers on the horse—a cultural symbol full of auspicious connotations. It turns the warm wishes for swift blessings and instant prosperity into tangible, vivid product design.
Bring Some Fortune Wine features a 3D horse sculpture on its bottle with smooth, full contours. It strikes a perfect visual balance between solemnity and dynamism, breathing new life into traditional auspicious meanings in a modern context. The yuanbao (gold ingot) perched on the 3D horse stands not only for wealth but also reinforces the straightforward implication of "fortune arrives promptly" by virtue of its position. The 3D horse is essentially a magnetic aromatherapy ornament. This detachable and interactive design expands the functions of the wine bottle beyond drinking purposes, creates diverse usage scenarios, and enhances the sense of engagement and delight throughout the experience. The wine comes in a compact 100ml size that suits diverse lifestyles including personal tasting, social occasions and traveling. Once finished, the bottle can still be kept as a trendy collectible, embracing sustainable ideals by making full use of every item.
In terms of materials and craftsmanship, the bottle is crafted from hand-blown glass in an integral form, boasting a highly transparent and delicate texture. It refracts light beautifully at different angles, delivering ever-shifting light and shadow around the bottle. This effect turns the bottle into a dynamic work of art that combines sculptural presence with trendy collectible appeal. Overall, Bring Some Fortune Wine cuts a striking visual figure in both home and social settings, offering enduring display and preservation value long after the wine is enjoyed.
A trendy gift sauce-flavor liquor brand under the “1915 Distillery.” The distillery is located in the core production area of Maotai Town and was formerly the state-owned Maotai Brewery. With over 40 years of sauce-flavor liquor brewing history, it is one of the three time-honored brands in Maotai Town and ranks among the top 100 liquor enterprises. The brand’s mission is to “make sauce-flavor liquor the coolest gift,” combining century-old craftsmanship with trendy design to create the world’s first trendy gift sauce-flavor liquor.
