- 2025 Prize
- From Package Design
Blue Peacock Camellia Oil
Project Description
The packaging design for Blue Peacock Camellia Oil innovatively employs numbers as a central visual component, helping the product's critical attributes and values to be perceived intuitively, thereby quickly engaging users and promoting interaction. The packaging prominently features the number 20%, 50%, or 80%, which, when combined with downward arrows, visually demonstrates the product's efficacy in reducing triglyceride levels. The 100% label emphasizes the product's purity as 100% organic first-pressed camellia oil. By using numbers as the main visual element, the design not only attracts health-conscious consumers who prioritize natural quality but also makes the product's health benefits and pure origins clear, simplifying the selection process for users.
In terms of color choice, in view of the natural qualities and health value of the packaged camellia oil, a minimal color palette—either blue and silver or yellow and silver—is chosen to emphasize the numbers on the packaging and communicate the brand's core values, thus enhancing the product's pure and premium image.
With regard to materials, tinplate is selected to convey a sense of quality and environmental value, while its durability ensures the oil's freshness and quality. Additionally, the embossed logo further strengthens brand recognition, reflecting a commitment to craftsmanship and attention to detail.
Guangzhou Shenglan Food Co., Ltd. was founded in 2024 and is headquartered in Guangzhou, the heart of Lingnan Culture. As an innovative food enterprise, the company adheres to the core philosophy of "Low-fat, Nutritious, and Safe." Its brand Blue Peacock is dedicated to combining traditional camellia oil with modern healthy lifestyle aesthetics, redefining the quality standards and visual experience of edible oils.
Blue Peacock Camellia Oil is crafted from hand-picked premium oil-tea seeds from high-altitude tea plantations in China through cold-pressing techniques, maximizing the retention of natural nutrients and flavors. From raw material cultivation to production and packaging, every step is strictly controlled to ensure that every drop of oil is pure, safe, and healthy. The camellia oil has been certified by the ISO 22000 Food Safety Management System.
We firmly believe that food is not only a sensory delight but also a resonance of vision and emotion. The Blue Peacock product line adopts "natural aesthetics" as its design language, incorporating the elegance of peacock feathers and the natural form of camellia fruits into its packaging design, conveying a sophisticated and high-end brand image. The use of eco-friendly and recyclable materials ensures both functionality and artistry.
Blue Peacock Camellia Oil offers four distinct product lines:
1. Original Virgin Series (Classic flavor, versatile for cooking)
2. Light & Low-Fat Series (Low burden, the choice for light meals)
3. Balanced Series (Scientifically formulated for family health)
4. Premium Selection Series (Limited-edition craftsmanship, ideal for high-end gifting)
Through differentiated product lines and scenario-based design, the camellia oil caters to diverse needs, including home cooking, light meals, and premium gifting.
Looking ahead, we will continue to explore the integration of food aesthetics and health technology, driving innovation through design to bring natural, high-quality oil to more households pursuing a quality lifestyle.
Blue Peacock—Usher you into a healthy lifestyle with the beauty of nature.
