- 2025 Prize
- From Entertainment Space
pignic Asakusa
Project Description
"Doma"
pignic Café provides a space for people to interact with miniature pigs.
Doma refers to a traditional earthen-floored area often found in old Japanese farmhouses. It served many purposes―maintaining and storing farming tools, cooking, chatting with neighbors, and acting as a hub for community interaction.
In modern times, its role has evolved into a welcoming space for guests, a hobby area, or a play space for children.
At the pignic Asakusa location, we incorporated the concept of doma into the design, creating a new kind of interaction space between people and pigs.
In practice, we reused old timber from a traditional house in the Noto region of Ishikawa Prefecture, which was damaged in an earthquake, as a way to explore new forms of reconstruction support. At the same time, we aimed to create a space where international visitors can feel the spirit of Japan.
Given that Asakusa attracts many foreign tourists, we also designed the wall art using new interpretations of Japan’s iconic ukiyo-e (woodblock print) motifs.
Here, I hope for the birth of many types of communication―between pigs and people, between Japanese and foreigners.
“From thought to reality to connection”
Clients have their own ideas to express to the public.
The ideas can’t be expressed without being converted into ”words”.
They also can’t be passed on without being transformed into “forms”.
We are the designers who create the “words” and the “forms”.
By putting “thoughts” into “words”, which morph into ”forms”,
a diverse range of people will be able to read and understand the ideas of the client.
This is the “design” that we aim for.
