DaHu HotPot

DaHu HotPot, following the brand philosophy of “Dare To Break Through” and “Continuous Innovation”, sheds straightforward expressions commonly found in traditional restaurants, and ingeniously integrates brand characteristics, creating a highly inclusive, neutral cultural identity. The project, taking“A Sensory Experimental Field In A Futuristic Forest” as the design theme, boasts a futuristic style, as well as a flow design based on deconstruction and reconstruction, to overcome the limitations of traditional hotpot restaurants, offering an immersive space that blends futurism with nature.
Drawing inspiration from the surreal forest of the CHANEL Fall/Winter 2018 Runway Show, the design team has retained the original 16 symmetrical columns, and transformed them into upward-growing metal tree trunks by using the mirrored ceilings and stainless steel. This gives a sense of visual extension to make the space visually roomier. Meanwhile, the project adopts the textured gray walls, which is reminiscent of a misty forest at dawn, leading to the unique poetic interplay of industrial materials and natural elements. The bathroom adorned with mirrors, through infinite reflections, creates a visual labyrinth to blur the boundaries between reality and illusion, serving as a memorable highlight of the space. Moreover, the project utilizes straightforward text rather than the traditional method of relying on product images, showcasing the brand’s core values in a direct, pure manner and providing customers with an impressive, intuitive experience.
The project employs stainless steel, gray concrete walls, and dynamic soft film light boxes for the collision and fusion of hardness and softness, giving a strong visual impact. Stainless steel as the primary material presents a futuristic style and visually extends the space, while the rugged texture of the concrete walls adds an upscale aesthetic; a rich play of light and shadow simulates the flowing mist in a forest, contributing to a natural ambiance. Furthermore, the project mainly adopts black, white, gray, and silver to reinforce the theme; yellow as the accent color embodies the brand philosophy of “Dare To Break Through”, and injects liveliness and vitality into the space.
The functional zones, arranged according to consumer logic and spatial narrative, cleverly connect different experience scenes through a smooth flow design; a mirrored area (the bathroom) at the end features artistic infinite reflections to create a more memorable space. This forms a complete experience loop of “display-consumption-immersion”.