IDPA Japan Design Award

TEEBOX Offline First Store – Changsha

by Supercloud Studio

Project Description

TEEBOX, a trendy streetwear brand under Yishun, has a name full of fun and imagination:
"TEE" represents creativity, and "BOX" symbolizes a collection of inspiration. Their combination creates endless possibilities.
Located on the G floor of Changsha MixC, TEEBOX's first offline store was designed with the concept of "Open! T-BOX!". Using a modular blind box approach, the brand's DNA of "unknown, changeable, and surprising" elements was transformed into tangible spatial storytelling. The restless core of street culture was deconstructed through design language, and the addictive experience of "Open! T-BOX!" was embedded in every inch of the space.

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